The Blogging Revolution:Social Disruption and Los Latinos Titeres

By Marie Carrillo

As the dawn of New Media is transforming the way we consume news (yawn, yup we know this), the General Market has gotten a (somewhat) decent approach on how to best utilize it in media.  There seems to be a more guided voice, and some structure on the general approach.  But the voice of the Latino in twitterlandia, with corporate brands LITERALLY branded on their rears, is making me, to say the least, uneasy.

This new voice, this Digital Disruption, is catching on.  But as traditional media struggles to keep up with the Tweeters, there is also apprehension in how to approach this ramped up crowd. 

I jump into these Tweet Chats, and listen in on Quora and all the new fun jazz that is out there talking about it- but not setting any standards.  As recently mentioned by Drake at All things Digital, there are no “standard practices” rather “good practices”.  But this leaves an empty vacuum of communication left between bloggers and editors, journalists, and those that are media companies, and understand the distinct need for separation of church and state, or in this instance, corporations and writers.  

I view bloggers as our new generation of journalists…. But who is out there explaining the journalistic ethics that have to continue, in order for their to be a clear separation of journalism, and the endorsement of brands?

Don’t get me wrong…. I love twitterlandia, and am hip with all it’s engagement.  But give the opportunity for media to approach you, to mentor your words, and position your voice in a way in which our New Media Generation of Latinos using SM to not become titeres, because in the end, we all lose, and will become the next flock of naïve Native Americans, asked to join the table to eat, but then stolen of all our riches.  Keep our Latino voices within Latino media, look for your independent Latino publications desperate to merge into SM. The carrot is being dangled in front our next gen of writers, and no, our (Latino owned independents) stockpile of carrots in not that big.  But with a little help in working together, we’ll be the ones dangling carrots in front of the corporate horses.

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